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When people use the word disruptive in marketing circles I almost always think of the late congressman and civil rights leader John Lewis’ encouragement to get into good trouble to advance positive change.

In what feels like the bling of an eye, AI has upended much of the marketing ecosystem. It has also forced B2B brands to rev up the quality of their content.

A couple of weeks ago I published a LinkedIn article introducing a content relevancy test, a five-question evaluation that every marketer...

The new trend is assigning AI an occupation or a job title, a way of easing its assimilation into the workforce. This article draws on both approaches to help businesses figure out how AI can best support their strategic marketing goals.

Using freelance resources to produce content that properly positions your company’s products and elevates your brand can be a...